The building is a classic Dutch construction. It kept its original glass windows featuring vintage illustrations.
As its name, Paradox, this space is full of contrasts. The main entrance brings you into Earth, the very basic, natural, green and brown colors. The materials are natural as well! A mixture of Wood and other soft elements.
Once on Earth and have made your purchase, the client is allowed to go to either Hell or Heaven.
Hell is represented by warm “fire colors”, such as Red, yellow, orange and even black. The idea was to create a fast, teasing and inviting environment. It would probably be the choice of most clients at the later hours of the day (hard atmospheric background music).
The second choice would be heaven. The bright and clean room is characterized by a sky high feeling. It is very clear light blue and white. It’s clean, bright and sharp and would be used more during day time (relaxing atmospheric background music).