Something beautiful and special is born when craftspeople who cannot work in regular employment start working with designers. The great and meaningful products that result from such collaborations are called Social Label. The art of working, presenting and selling in collaboration. This is how my vase 'OSWIN' came into the world. The Social Label concept for collaboration brings together art and welfare. A Social Label is given to each unique collaboration with a renowned designer. The product is then made, presented and sold by people working in sheltered workshops. The unique products, which are produced in limited series, are made with great professional skill and pleasure. And the programme has an added benefit: it opens up perspectives for a group of people who experience difficulties in finding regular employment. www.sociallabel.nl
Photography: Petra Janssen.