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Homedia 2013, SMOOL by Robert Bronwasser SMOOL by Robert Bronwasser Moderne mediakamers Electronica
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Homedia 2013, SMOOL by Robert Bronwasser SMOOL by Robert Bronwasser Moderne mediakamers Electronica

Watching TV is a social phenomenon. We love it. But while the number of channels in the past twenty years has quadrupled, the industrial design of the TV exterior did not evolve. The average telly is a technical black shrine constructed of hard plastic. And the worst part is: its uninspiring form is dominating our interior.

The Homedia concept redefines the definition of ‘television’, crossing its technical functions with its future role in the home decor. The machine is dressed in fabric in order to give it a natural position within the larger interior design. Television becomes personal, earning the role of a high quality shape shifter adding intimacy and identity to any room.

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